Friday, January 02, 2015

Identifying the Future

Daily Drucker 2:  Identify the major trends in your market that have already appear.  Write a page on their likely longevity and impact on your life and organization.

Patrons have already begun to move away from structure packages to more flexible options.  The audience has grown accustomed to making decisions a few days out from the performance.  With little lead time to know how full the hall will be for most concerts, While dynamic pricing has helped with in-demand programs, overall usage has remained steady or declined over the past five seasons.

As our culture continues to be able to access all types of content on smaller and more mobile devices, the performing arts needs to work on continue to differentiate their offer in an increasingly congested world.


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