Monday, January 05, 2015

Abandonment

Daily Drucker 5:  Stop squandering resources on obsolete businesses and free up your capable people to take advantage of new opportunities.

In my lifetime, I have seen the death of the door-to-door salesman, the answering machine, the nightly news and the newspaper.  Most people digest content on their computers, and increasingly their mobile devices.  If that is where society is going to make their decisions, should organizations not invest more in advertising where people are viewing, not where they use to view?


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