Monday, January 12, 2015

Practice comes First

Daily Drucker 12:  Are the premises that you base your decisions on obsolete?  Do you need a new intellectual framework to win in the market, as it exists today?

As the Symphony currently undergoes a strategic planning and organization consultation process, some of our current models will be changed to better align with trends and facts in the current market.  Some indicators have already shifted (lower package sales, less lead time for single ticket sales), but these need to be integrated into the model as facts, not just trends.

What is missing is the understanding about the difference between our current audience and our potential audience.  If we knew how to influence casual patrons to purchase, and the one-time purchasers to return again, we would be able to grow the breadth and depth of the audience base.

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